Goals : Set out some growth targets and other goals over the short and medium terms. Goals for a catering service could be the number clients, the number of events, total revenue or average profit margins on events. Refer to your business plan regularly and push yourself to keep up with the goals that you set.
Executive Summary : This is basically an introduction where you can summarise the other sections of the report and give a very basic outline of what the proposed business is about.
Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
Startup Costs and Considerations: List out startup costs and initial operating costs and then calculate the total amount of startup capital that is required before you can open your doors to clients. Make a note of the sources of funding that are available to you and the advantages and disadvantages of each option.