Remember to take your lessons seriously and to raise all of your queries so that you can clear out confusions. Stick everything you learn in your mind instead of letting them drift away. And, apply all of those things because they will be rendered useless if you don't put them into action. Online marketing skills are best acquired by developing them on your own intelligently and making them work intentionally. You may not immediately jump into complicated methodologies but everything that you'll learn along the way will be of great use in the future.
Goals : Set out some growth targets and other goals over the short and medium terms. Goals for a catering service could be the number clients, the number of events, total revenue or average profit margins on events. Refer to your business plan regularly and push yourself to keep up with the goals that you set.
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Business plans are a must have for any new business. They are useful tools to help organise and predict future outcomes and results. They can also be used to pitch to potential investors. Knowing how useful business plans are; it is now time to start writing one up for your own business.