Key Market Strategies : Market strategies are created after extensive market research and analysis. The useful thing about writing market strategies is that it forces the business owner to understand the target market and become familiar with all aspects of the market. This also helps to define the target market and will help the business to position itself in order to gain sales.
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Appendix : Attach an appendix to your report with your resume and photos of menu items. Also include anything else that is relevant or that you have referred to in your catering business plan. Having a good catering business plan template can help you to write your own as you have a basic layout to follow and you can make small adjustments for your own unique situation.
It should include a market research that identifies your competitors, their share of the market and the range of the products they produce. By learning how they conduct their operations, you may learn tricks of the trade in the business you want to enter and you also get to have a basis on what you can do to excel.