While it is always exciting to try to realize your dream in your mind and to project that image into your future, the realization that barriers, stumbling blocks, and necessary "to-do's" exist. These subjects range from broad to very specific, and can include questions such as; Who is my ideal client?; What would be a good name for my organization?; What is my unique selling proposition (USP)?; How will I balance my work life with my personal life?; How big do I want this business to be; Do I have the necessary resources? If not, where can I get them? If so, how do I most effectively utilize them?
Always start with the overall summary of the business plan. Having the executive summary at the start of the business plan allows the reader to know what you want from the very beginning. This will help the reader to understand your points and methods as they read on in the document. Far too often, some business plans include the summary much later on in the document. It is best to clearly state what your business direction and desires are.
So, in the end, I encourage you to realign whatever preconceived notions you may have of the business planning process and view it not as a daunting task or a necessary evil of running a successful business. Instead, view it as yet another opportunity, the chance to help make your dreams into a reality by mapping out the needs of your business, your customers, your employees, your suppliers, your community...and yourself!
Whether you are a veteran business owner, have recently begun your own venture, or are still in the dreaming stages, you have invariably spent many hours thinking about and envisioning your organization.