After this, you need to progress into mastery of techniques that pertain to keyword research. During the process, you need to get a good understanding of how to use different analytics to your advantage. Some trial and errors are involved but this will be painless and free so you don't have to worry too much about not getting the desired results the first time you try.
It should include a market research that identifies your competitors, their share of the market and the range of the products they produce. By learning how they conduct their operations, you may learn tricks of the trade in the business you want to enter and you also get to have a basis on what you can do to excel.
Many times when it comes to writing a business plan operators are anxious to get this step correct. Usually the only reason a plan is written up is to present the bank with a document to gain approval of finance for the business. Or it could be because the operator knows that all the big corporations have business plans, so it makes sense to write one up as well. Many times money is spent on a sample café business plan, which 99.9% of the time ends up gathering dust on the shelve. So here is a depiction, how to write a simple restaurant, café business plan which will actually be of use.
Set out a basic management structure outlining who has responsibility for various aspects of the business. This will be easy in the beginning but eventually you may have marketing staff, administration staff, kitchen staff and servers. Make it clear how you plan on delegating tasks, leadership and responsibility for decision making down to your employees.