A business plan should be detailed. In listing your products and services for example, you should not really stop by just enumerating them. You also should write down the descriptions and scope of your products and services, touch base on production and identify means on how you can market your "brain - child" to your targeted niche.
Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
Operations : This section is important for including details on how the business will operate on a daily basis. Information that should be mentioned here includes location, administration, employees and equipment. Set out a plan of attack for catering an event. Outline some of the problems that you will be facing and offer some solutions.
Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.