The most important aspect of business planning (the "What does it all come down to?" part), however, is spending the time to do your research ("due diligence") and critically thinking about these various aspects of your business. Of course, it is impossible to anticipate every detail simply by spending time thinking and writing; it is for this reason that plans are referred to and viewed as "dynamic". However, the more issues and scenarios you are able to come up with ahead of time, the more prepared you will be to handle these as they arise.
Competitive Analysis : The competitive analysis is a great way to determine the strengths and weaknesses of the competitors in the same market. This will allow you to create strategies to give you an advantage. Any potential threats can be recorded which will help to create early strategies to prevent any weaknesses that can be exploited.
Once you start your catering business it is important to continue to refer to your business plan to make sure that you remain on track to meet your goals. You can also make changes to it if necessary as your business develops.
Although the term "business plan" conjures many negative images in the eyes of some business owners, taking a step-by-step approach will prove that creating a business plan is much less daunting than one might imagine. Although no two plans are exactly the same (the necessary details of the plan can vary between companies), the contents of a typical business plan include the following topics : Executive Summary - Sell your business to your reader!; Business Overview - Giving a general summary of the business; Market & Competitive Analysis - What environment are you competing in?; Marketing & Sales Strategy - How will you "win" in your market?; Organization Plan - How is your organization structured?; Financial Projections - Current status and future outlook; Funding Sought (if required); Key Milestones - What are your specific & achievable goals?; Critical Risks - What keeps you awake at night?; Appendix/Attachments.