In essence, here is a great way to think of superior business planning. Imagine you are taking a road trip from California to New York. No planning ("flying by the seat of your pants") would involve you getting in the car and driving "East" on every freeway you come across. Adequate planning would involve mapping out your course, planning where to stay overnight, where to eat, sights to see, and so forth.
Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
This is a much better plan indeed. However, a superior plan would take all of these ideas to the next level by planning for "what if": what will I do if I get a flat tire, if I run out of gas, if someone gets sick, or if I lose my wallet? You can see how the superior plan is clearly the best in most situations in that it allows for flexibility, plans for the expected and the unexpected, and allows you to spend more time enjoying the trip, knowing that you have all of your bases covered.
Finally, a business plan should be error - free. This is important because your business plan defines who you are as a business person. If it turned out sloppy, then that does not speak too highly of you.