In a more broad sense, business planning helps businesses of all sizes to deal with the day-to-day needs of the organization by forcing the owner to weed through the operations of a typical work day. Business planning will assist you in understanding how to effectively market your business, how to understand and plan for financial stability both now and in the future, how to carry out your daily operations with a necessary level of routine, and so forth.
Competitive Analysis : The competitive analysis is a great way to determine the strengths and weaknesses of the competitors in the same market. This will allow you to create strategies to give you an advantage. Any potential threats can be recorded which will help to create early strategies to prevent any weaknesses that can be exploited.
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.