After this, you need to progress into mastery of techniques that pertain to keyword research. During the process, you need to get a good understanding of how to use different analytics to your advantage. Some trial and errors are involved but this will be painless and free so you don't have to worry too much about not getting the desired results the first time you try.
Mission Statement : Try to sum up what the business will be about in a few short sentences. A mission statement is similar to a slogan. It is a quick way of letting readers know about the ideals and standards that a company represents. Putting profits aside for a minute, try to think about the purpose of the business. How is your catering business making people's lives better?
Organisation and Management Plan : The organisation and management plan is used to describe how the business is expected to run on a continuous basis. The organisation plan will help to highlight the responsibilities of the management team. The tasks should be assigned to each division within the company and clearly describe how the finances should be split amongst different operations.
Include a personal background. There are many good reasons to start a catering business and you should let readers know why you are drawn to this industry above all others. Outline your working history and attach any relevant reference letters as an appendix to the plan.