So, in the end, I encourage you to realign whatever preconceived notions you may have of the business planning process and view it not as a daunting task or a necessary evil of running a successful business. Instead, view it as yet another opportunity, the chance to help make your dreams into a reality by mapping out the needs of your business, your customers, your employees, your suppliers, your community...and yourself!
Description of The Business : A business description should always begin with a description of the industry. This should be kept short and precise. The key points to include in the description are the future possibilities and current outlooks of the industry. The key market or consumers should be clearly described and any methods or developments which will benefit the business should also be included.
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Keep in mind that even though the sample that I'm going to present to you here is effective, you have to work on it diligently so that you can get the results that it promises. The first step you need to take is to register your small business company. In here, you need to have your accounts established for payment and your site as well as social media pages established so that you can integrate them together in the near future. This may require a good amount of time and effort but once you get this done, it's done and you no longer have to do it over again.