After this, you need to progress into mastery of techniques that pertain to keyword research. During the process, you need to get a good understanding of how to use different analytics to your advantage. Some trial and errors are involved but this will be painless and free so you don't have to worry too much about not getting the desired results the first time you try.
Cover and Table of Contents : Wrap the plan in a binder. On the cover you should give it a title and state clearly who the main contributors are and when it was prepared. Then you can include a contents page that clearly divides the report into sections with page numbers so that interested parties can easily find the information that they are looking for.
Design and Development : The design and development will allow investors to understand your business product design and the production methods. The development of the marketing and the company itself should be included. It is also useful to include the budget for development.
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.