Management & Planning Tool : If you are like many other small business owners, you are not only the owner of the company, you are likely also actively involved in the day-to-day operations as the President/CEO, the marketing department, the IT department, the HR department...the list goes on and on! One of the most important things to remember in trying to bring all of this together into a cohesive and efficient package is that planning is vital!
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Cover and Table of Contents : Wrap the plan in a binder. On the cover you should give it a title and state clearly who the main contributors are and when it was prepared. Then you can include a contents page that clearly divides the report into sections with page numbers so that interested parties can easily find the information that they are looking for.
Always start with the overall summary of the business plan. Having the executive summary at the start of the business plan allows the reader to know what you want from the very beginning. This will help the reader to understand your points and methods as they read on in the document. Far too often, some business plans include the summary much later on in the document. It is best to clearly state what your business direction and desires are.