Include a personal background. There are many good reasons to start a catering business and you should let readers know why you are drawn to this industry above all others. Outline your working history and attach any relevant reference letters as an appendix to the plan.
Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
This is a much better plan indeed. However, a superior plan would take all of these ideas to the next level by planning for "what if": what will I do if I get a flat tire, if I run out of gas, if someone gets sick, or if I lose my wallet? You can see how the superior plan is clearly the best in most situations in that it allows for flexibility, plans for the expected and the unexpected, and allows you to spend more time enjoying the trip, knowing that you have all of your bases covered.
The trouble with sample café business plans is exactly as the name proposes. It is a sample plan. The information is based on a generic café, and therefore it neglects the fact that every cafes situation is different. Therefore, for the plan to become effective it must be tailored to the restaurant or cafes current situation. The fact is that a lot of the information contained in these plans is useless for everyday operation and growth of the restaurant.