Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.
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Startup Costs and Considerations: List out startup costs and initial operating costs and then calculate the total amount of startup capital that is required before you can open your doors to clients. Make a note of the sources of funding that are available to you and the advantages and disadvantages of each option.