Goals : Set out some growth targets and other goals over the short and medium terms. Goals for a catering service could be the number clients, the number of events, total revenue or average profit margins on events. Refer to your business plan regularly and push yourself to keep up with the goals that you set.
Key Market Strategies : Market strategies are created after extensive market research and analysis. The useful thing about writing market strategies is that it forces the business owner to understand the target market and become familiar with all aspects of the market. This also helps to define the target market and will help the business to position itself in order to gain sales.
Financial Planning : Perhaps one of the most important parts of any business plan is the financial plan. You need to make some forecasts of revenue and expenditure over a period of several years. You can then estimate when you will reach a break even point and how much profit will be possible in the future. Set out anticipated monthly cash flows in a spreadsheet program on your computer. As businesses often don't grow as fast as their owners expect them to you should outline several scenarios. One scenario can show your expected outcome, one can show a more optimistic forecast and the third one can show a worst case scenario.
Include a personal background. There are many good reasons to start a catering business and you should let readers know why you are drawn to this industry above all others. Outline your working history and attach any relevant reference letters as an appendix to the plan.