Executive Summary : This is basically an introduction where you can summarise the other sections of the report and give a very basic outline of what the proposed business is about.
Although the term "business plan" conjures many negative images in the eyes of some business owners, taking a step-by-step approach will prove that creating a business plan is much less daunting than one might imagine. Although no two plans are exactly the same (the necessary details of the plan can vary between companies), the contents of a typical business plan include the following topics : Executive Summary - Sell your business to your reader!; Business Overview - Giving a general summary of the business; Market & Competitive Analysis - What environment are you competing in?; Marketing & Sales Strategy - How will you "win" in your market?; Organization Plan - How is your organization structured?; Financial Projections - Current status and future outlook; Funding Sought (if required); Key Milestones - What are your specific & achievable goals?; Critical Risks - What keeps you awake at night?; Appendix/Attachments.
The trouble with sample café business plans is exactly as the name proposes. It is a sample plan. The information is based on a generic café, and therefore it neglects the fact that every cafes situation is different. Therefore, for the plan to become effective it must be tailored to the restaurant or cafes current situation. The fact is that a lot of the information contained in these plans is useless for everyday operation and growth of the restaurant.
Ownership and Management : This section of your catering business plan should suggest whether you intend to structure your business as a sole proprietorship, a partnership or a limited liability company. If the business will have multiple owners then you should set out clearly what their respective interests will be and the role that they will play in the management of the business.