Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
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If your answer is no, you may have been able to easily accomplish this goal by planning for such expenses in advance through a business plan. Even if having cash at the ready is not a viable alternative for you, you may have planned to have a line of credit available for such opportunities, knowing that in your field these opportunities do arise from time to time.
The next essential step you need to take is to get yourself hooked on an educational program that is effective and reputable. You have to be sure that the curriculum of courses that it utilizes will take you through a detailed orientation from the A to Z of your new field of internet marketing.