Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
Operations : This section is important for including details on how the business will operate on a daily basis. Information that should be mentioned here includes location, administration, employees and equipment. Set out a plan of attack for catering an event. Outline some of the problems that you will be facing and offer some solutions.
Organisation and Management Plan : The organisation and management plan is used to describe how the business is expected to run on a continuous basis. The organisation plan will help to highlight the responsibilities of the management team. The tasks should be assigned to each division within the company and clearly describe how the finances should be split amongst different operations.
It also needs to be written in formal format and style. You have to remember that a business plan is something that you may have to present to your business partners, financial firms and banks. So if you can, refrain from using slang in any part of your plan.