Cover and Table of Contents : Wrap the plan in a binder. On the cover you should give it a title and state clearly who the main contributors are and when it was prepared. Then you can include a contents page that clearly divides the report into sections with page numbers so that interested parties can easily find the information that they are looking for.
Operations : This section is important for including details on how the business will operate on a daily basis. Information that should be mentioned here includes location, administration, employees and equipment. Set out a plan of attack for catering an event. Outline some of the problems that you will be facing and offer some solutions.
In essence, here is a great way to think of superior business planning. Imagine you are taking a road trip from California to New York. No planning ("flying by the seat of your pants") would involve you getting in the car and driving "East" on every freeway you come across. Adequate planning would involve mapping out your course, planning where to stay overnight, where to eat, sights to see, and so forth.
Outline how you plan on getting leads and enquiries. You can run advertising, buy leads or try many other marketing strategies. Lastly, you need to have a sales strategy. Tell readers how you plan on selling your catering products and services in a way that you make the most of the limited number of enquiries that you receive.