Mission Statement : Try to sum up what the business will be about in a few short sentences. A mission statement is similar to a slogan. It is a quick way of letting readers know about the ideals and standards that a company represents. Putting profits aside for a minute, try to think about the purpose of the business. How is your catering business making people's lives better?
Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Keep in mind that even though the sample that I'm going to present to you here is effective, you have to work on it diligently so that you can get the results that it promises. The first step you need to take is to register your small business company. In here, you need to have your accounts established for payment and your site as well as social media pages established so that you can integrate them together in the near future. This may require a good amount of time and effort but once you get this done, it's done and you no longer have to do it over again.
Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.