Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Many times when it comes to writing a business plan operators are anxious to get this step correct. Usually the only reason a plan is written up is to present the bank with a document to gain approval of finance for the business. Or it could be because the operator knows that all the big corporations have business plans, so it makes sense to write one up as well. Many times money is spent on a sample café business plan, which 99.9% of the time ends up gathering dust on the shelve. So here is a depiction, how to write a simple restaurant, café business plan which will actually be of use.
Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
While you can continue your search for business plan software you are not going to find any others that have the rave reviews that these four do. Any software program can claim to be the best and designations and endorsements are nice too, but when you really want to know which ones work best you look to the reviews of the people who have experienced the software.