Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.
Key Market Strategies : Market strategies are created after extensive market research and analysis. The useful thing about writing market strategies is that it forces the business owner to understand the target market and become familiar with all aspects of the market. This also helps to define the target market and will help the business to position itself in order to gain sales.
Competitive Analysis : The competitive analysis is a great way to determine the strengths and weaknesses of the competitors in the same market. This will allow you to create strategies to give you an advantage. Any potential threats can be recorded which will help to create early strategies to prevent any weaknesses that can be exploited.
Startup Costs and Considerations: List out startup costs and initial operating costs and then calculate the total amount of startup capital that is required before you can open your doors to clients. Make a note of the sources of funding that are available to you and the advantages and disadvantages of each option.