Marketing Plan : There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it. Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.
Remember to take your lessons seriously and to raise all of your queries so that you can clear out confusions. Stick everything you learn in your mind instead of letting them drift away. And, apply all of those things because they will be rendered useless if you don't put them into action. Online marketing skills are best acquired by developing them on your own intelligently and making them work intentionally. You may not immediately jump into complicated methodologies but everything that you'll learn along the way will be of great use in the future.
Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
While it is always exciting to try to realize your dream in your mind and to project that image into your future, the realization that barriers, stumbling blocks, and necessary "to-do's" exist. These subjects range from broad to very specific, and can include questions such as; Who is my ideal client?; What would be a good name for my organization?; What is my unique selling proposition (USP)?; How will I balance my work life with my personal life?; How big do I want this business to be; Do I have the necessary resources? If not, where can I get them? If so, how do I most effectively utilize them?