It also needs to be written in formal format and style. You have to remember that a business plan is something that you may have to present to your business partners, financial firms and banks. So if you can, refrain from using slang in any part of your plan.
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The most important aspect of business planning (the "What does it all come down to?" part), however, is spending the time to do your research ("due diligence") and critically thinking about these various aspects of your business. Of course, it is impossible to anticipate every detail simply by spending time thinking and writing; it is for this reason that plans are referred to and viewed as "dynamic". However, the more issues and scenarios you are able to come up with ahead of time, the more prepared you will be to handle these as they arise.
Set out a basic management structure outlining who has responsibility for various aspects of the business. This will be easy in the beginning but eventually you may have marketing staff, administration staff, kitchen staff and servers. Make it clear how you plan on delegating tasks, leadership and responsibility for decision making down to your employees.
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