Ownership and Management : This section of your catering business plan should suggest whether you intend to structure your business as a sole proprietorship, a partnership or a limited liability company. If the business will have multiple owners then you should set out clearly what their respective interests will be and the role that they will play in the management of the business.
Key Market Strategies : Market strategies are created after extensive market research and analysis. The useful thing about writing market strategies is that it forces the business owner to understand the target market and become familiar with all aspects of the market. This also helps to define the target market and will help the business to position itself in order to gain sales.
While it is always exciting to try to realize your dream in your mind and to project that image into your future, the realization that barriers, stumbling blocks, and necessary "to-do's" exist. These subjects range from broad to very specific, and can include questions such as; Who is my ideal client?; What would be a good name for my organization?; What is my unique selling proposition (USP)?; How will I balance my work life with my personal life?; How big do I want this business to be; Do I have the necessary resources? If not, where can I get them? If so, how do I most effectively utilize them?
Outline how you plan on getting leads and enquiries. You can run advertising, buy leads or try many other marketing strategies. Lastly, you need to have a sales strategy. Tell readers how you plan on selling your catering products and services in a way that you make the most of the limited number of enquiries that you receive.
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