Competitive Analysis : The competitive analysis is a great way to determine the strengths and weaknesses of the competitors in the same market. This will allow you to create strategies to give you an advantage. Any potential threats can be recorded which will help to create early strategies to prevent any weaknesses that can be exploited.
After this, you need to progress into mastery of techniques that pertain to keyword research. During the process, you need to get a good understanding of how to use different analytics to your advantage. Some trial and errors are involved but this will be painless and free so you don't have to worry too much about not getting the desired results the first time you try.
Executive Summary : This is basically an introduction where you can summarise the other sections of the report and give a very basic outline of what the proposed business is about.
Now that you realize its importance, the next thing that you should start working on is learning how to make one. But before you have the urge to get your computer going and start writing, here are the qualities of a good business plan that you have to keep in mind.