It also needs to be written in formal format and style. You have to remember that a business plan is something that you may have to present to your business partners, financial firms and banks. So if you can, refrain from using slang in any part of your plan.
Set out a basic management structure outlining who has responsibility for various aspects of the business. This will be easy in the beginning but eventually you may have marketing staff, administration staff, kitchen staff and servers. Make it clear how you plan on delegating tasks, leadership and responsibility for decision making down to your employees.
Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
Never start with paid campaign strategies until you get a good grasp of keyword research. Do things in their proper order and do each of the steps properly so that you can get the high rankings that you want in search engines.
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