Goals : Set out some growth targets and other goals over the short and medium terms. Goals for a catering service could be the number clients, the number of events, total revenue or average profit margins on events. Refer to your business plan regularly and push yourself to keep up with the goals that you set.
Executive Summary : This is basically an introduction where you can summarise the other sections of the report and give a very basic outline of what the proposed business is about.
After this, you need to progress into mastery of techniques that pertain to keyword research. During the process, you need to get a good understanding of how to use different analytics to your advantage. Some trial and errors are involved but this will be painless and free so you don't have to worry too much about not getting the desired results the first time you try.
Organisation and Management Plan : The organisation and management plan is used to describe how the business is expected to run on a continuous basis. The organisation plan will help to highlight the responsibilities of the management team. The tasks should be assigned to each division within the company and clearly describe how the finances should be split amongst different operations.
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