Although the term "business plan" conjures many negative images in the eyes of some business owners, taking a step-by-step approach will prove that creating a business plan is much less daunting than one might imagine. Although no two plans are exactly the same (the necessary details of the plan can vary between companies), the contents of a typical business plan include the following topics : Executive Summary - Sell your business to your reader!; Business Overview - Giving a general summary of the business; Market & Competitive Analysis - What environment are you competing in?; Marketing & Sales Strategy - How will you "win" in your market?; Organization Plan - How is your organization structured?; Financial Projections - Current status and future outlook; Funding Sought (if required); Key Milestones - What are your specific & achievable goals?; Critical Risks - What keeps you awake at night?; Appendix/Attachments.
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Design and Development : The design and development will allow investors to understand your business product design and the production methods. The development of the marketing and the company itself should be included. It is also useful to include the budget for development.
It should include a market research that identifies your competitors, their share of the market and the range of the products they produce. By learning how they conduct their operations, you may learn tricks of the trade in the business you want to enter and you also get to have a basis on what you can do to excel.