Description of The Business : A business description should always begin with a description of the industry. This should be kept short and precise. The key points to include in the description are the future possibilities and current outlooks of the industry. The key market or consumers should be clearly described and any methods or developments which will benefit the business should also be included.
Many times when it comes to writing a business plan operators are anxious to get this step correct. Usually the only reason a plan is written up is to present the bank with a document to gain approval of finance for the business. Or it could be because the operator knows that all the big corporations have business plans, so it makes sense to write one up as well. Many times money is spent on a sample café business plan, which 99.9% of the time ends up gathering dust on the shelve. So here is a depiction, how to write a simple restaurant, café business plan which will actually be of use.
Include a personal background. There are many good reasons to start a catering business and you should let readers know why you are drawn to this industry above all others. Outline your working history and attach any relevant reference letters as an appendix to the plan.
These areas require that you present a strong case for your proposed financial expectations, grounded firmly in the supporting information of your plan, including marketing, market analysis, business operations, and so forth. Having confidence in your business and in yourself will assist you in demonstrating the potential for your company and in being able to deliver what your investor is looking for. Doing your due diligence and knowing the facts surrounding your business and your market will prove to be of great benefit when selling your business case, both in writing and verbally, to the lender you are seeking funding from.