It should include a market research that identifies your competitors, their share of the market and the range of the products they produce. By learning how they conduct their operations, you may learn tricks of the trade in the business you want to enter and you also get to have a basis on what you can do to excel.
Business plans are a must have for any new business. They are useful tools to help organise and predict future outcomes and results. They can also be used to pitch to potential investors. Knowing how useful business plans are; it is now time to start writing one up for your own business.
Many times when it comes to writing a business plan operators are anxious to get this step correct. Usually the only reason a plan is written up is to present the bank with a document to gain approval of finance for the business. Or it could be because the operator knows that all the big corporations have business plans, so it makes sense to write one up as well. Many times money is spent on a sample café business plan, which 99.9% of the time ends up gathering dust on the shelve. So here is a depiction, how to write a simple restaurant, café business plan which will actually be of use.
So, in the end, I encourage you to realign whatever preconceived notions you may have of the business planning process and view it not as a daunting task or a necessary evil of running a successful business. Instead, view it as yet another opportunity, the chance to help make your dreams into a reality by mapping out the needs of your business, your customers, your employees, your suppliers, your community...and yourself!