Design and Development : The design and development will allow investors to understand your business product design and the production methods. The development of the marketing and the company itself should be included. It is also useful to include the budget for development.
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Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.
Market Analysis : Undertake some market research to get a better idea of the opportunities that currently exist in your market. Do a competitive analysis to get a better understanding of your competitors. Once you understand more about them, set out a plan for competing against them by offering something different in the way of menus and services.