Description of The Business : A business description should always begin with a description of the industry. This should be kept short and precise. The key points to include in the description are the future possibilities and current outlooks of the industry. The key market or consumers should be clearly described and any methods or developments which will benefit the business should also be included.
Whether you are a veteran business owner, have recently begun your own venture, or are still in the dreaming stages, you have invariably spent many hours thinking about and envisioning your organization.
Management & Planning Tool : If you are like many other small business owners, you are not only the owner of the company, you are likely also actively involved in the day-to-day operations as the President/CEO, the marketing department, the IT department, the HR department...the list goes on and on! One of the most important things to remember in trying to bring all of this together into a cohesive and efficient package is that planning is vital!
Finally, a business plan should be error - free. This is important because your business plan defines who you are as a business person. If it turned out sloppy, then that does not speak too highly of you.