A business plan should be detailed. In listing your products and services for example, you should not really stop by just enumerating them. You also should write down the descriptions and scope of your products and services, touch base on production and identify means on how you can market your "brain - child" to your targeted niche.
So, in the end, I encourage you to realign whatever preconceived notions you may have of the business planning process and view it not as a daunting task or a necessary evil of running a successful business. Instead, view it as yet another opportunity, the chance to help make your dreams into a reality by mapping out the needs of your business, your customers, your employees, your suppliers, your community...and yourself!
Remember to take your lessons seriously and to raise all of your queries so that you can clear out confusions. Stick everything you learn in your mind instead of letting them drift away. And, apply all of those things because they will be rendered useless if you don't put them into action. Online marketing skills are best acquired by developing them on your own intelligently and making them work intentionally. You may not immediately jump into complicated methodologies but everything that you'll learn along the way will be of great use in the future.
Description of The Business : A business description should always begin with a description of the industry. This should be kept short and precise. The key points to include in the description are the future possibilities and current outlooks of the industry. The key market or consumers should be clearly described and any methods or developments which will benefit the business should also be included.