Always start with the overall summary of the business plan. Having the executive summary at the start of the business plan allows the reader to know what you want from the very beginning. This will help the reader to understand your points and methods as they read on in the document. Far too often, some business plans include the summary much later on in the document. It is best to clearly state what your business direction and desires are.
Competitive Analysis : The competitive analysis is a great way to determine the strengths and weaknesses of the competitors in the same market. This will allow you to create strategies to give you an advantage. Any potential threats can be recorded which will help to create early strategies to prevent any weaknesses that can be exploited.
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Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?
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