Set out a basic management structure outlining who has responsibility for various aspects of the business. This will be easy in the beginning but eventually you may have marketing staff, administration staff, kitchen staff and servers. Make it clear how you plan on delegating tasks, leadership and responsibility for decision making down to your employees.
Background : Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments.
Market Analysis : Undertake some market research to get a better idea of the opportunities that currently exist in your market. Do a competitive analysis to get a better understanding of your competitors. Once you understand more about them, set out a plan for competing against them by offering something different in the way of menus and services.
Operations : This section is important for including details on how the business will operate on a daily basis. Information that should be mentioned here includes location, administration, employees and equipment. Set out a plan of attack for catering an event. Outline some of the problems that you will be facing and offer some solutions.
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